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About

Why Dorset Finance Partners exists.

Not because there was a gap in the market. Because there was a gap in how good businesses were making decisions.

The Story

I started DFP because too many good businesses were making important decisions without the numbers to back them up.

I have spent over 25 years in senior commercial finance roles across engineering, software, and utilities. The kind of roles where you are accountable for the numbers behind the decisions, not just the numbers on the report.

Inside well-run businesses, I saw what good financial management actually looks like. Accurate forecasting. Cash flow visibility that extends beyond next week. Management accounts that tell you something useful, not just what happened three weeks ago. Leaders who can make commercial decisions quickly because the right numbers are in front of them.

But I also saw the other side. Reports that get produced but never read. Decisions that get delayed because no one could agree on the numbers. Cash pressure that arrived without warning because no one was looking far enough ahead. I have seen both sides. That shapes how I work.

Most owner-managed businesses never get access to that kind of financial thinking. The compliance side is covered. But the forward view, the 13-week cash picture, the contract that looks profitable but is quietly destroying margin, the decision that needs a model before you commit, is rarely there. That is the gap.

I founded Dorset Finance Partners to change that. Every business I work with gets the same quality of financial thinking I saw inside well-resourced companies. Focused on the decisions that matter, not the reports that get filed and forgotten.

Christina Ding, Founder of Dorset Finance Partners
Commercial Background

25 years. Three sectors. The same underlying problem, seen from different angles.

My career has covered financial control, management reporting, business partnering, and commercial decision support across engineering, technology, and utilities businesses.

Project-based businesses where cash flow is driven by milestone payments and WIP cycles. Technology businesses where recurring revenue looks healthy but margins vary sharply by product line. Engineering businesses where contract pricing decisions can destroy margin six months after they are made.

In every case, the problem was the same. The decision was made before the numbers were clear enough to inform it. Not through carelessness. Through lack of visibility.

25+ years in senior commercial finance roles across engineering, software, and utilities
Deep experience in cash flow forecasting, project accounting, and WIP management
Commercial track record across owner-managed businesses: pricing, hiring, and growth decisions
AI-enabled finance processes for faster, clearer insight
Plain English reporting that tells you what to do, not just what happened
Who I Work With

Owner-managers who have outgrown the monthly report.

I work with project-based businesses in the £1m–£10m turnover range. Typically businesses that have outgrown what their accountant's monthly report can tell them, but are not yet at the stage of hiring a full-time Finance Partner.

If you are making major commercial decisions without real financial insight, or running blind on cash flow, we are probably the right fit.

I have particular experience with project-based businesses: engineering, technology, consultancy, and professional services firms where cash flow is driven by milestone payments and contract cycles. If your cash in the bank does not reflect the work you have won, I understand exactly why, and how to fix it.

Sectors I work with

Engineering & manufacturing Technology & software Utilities & infrastructure Project-based businesses Professional services

I don't currently work with:

Pre-revenue start-ups · Businesses looking for bookkeeping, payroll, or tax compliance (I work alongside your accountant, not instead of them)

How I Work

Not a reporting service. A thinking partner.

Every number I produce is connected to a decision you need to make or an action you need to take. I don't file reports and disappear. I work alongside you, month by month, helping you make better commercial decisions.

No jargon

Clear numbers, plain English. I explain your finances in language you can act on. No acronyms, no spreadsheet overload.

Cash comes first

Profit is an opinion. Cash is a fact. Every analysis and recommendation starts with your cash position, not your P&L.

Tools you will actually use

Every tool and report I produce is built for your business. Not a generic output that gets filed away after one read.

Insight into action

I don't just tell you what the numbers say. I tell you what they mean and what to do next.

Honesty above comfort

If the numbers tell a hard story, I tell it clearly. Good decisions need the truth, not a version of it softened to avoid an awkward conversation.

Fit-for-purpose

No two businesses are the same. Every engagement is built around your situation, your numbers, your priorities, and what good looks like for you.

Ready to find out if we are the right fit?

Book a free 30-minute discovery call. We will discuss where you are, what you need, and whether Dorset Finance Partners is the right solution. No obligation.

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